Marketing

Brand Guidelines

Reference for logo usage, color palette, tone of voice, and templates.

1. 1Use the primary logo on light backgrounds and the reversed mark on dark backgrounds.
2. 2Stick to the approved color palette and typography defined in the brand kit.
3. 3Keep external copy in an approachable, plain-language tone.
4. 4Use the provided templates for decks, one-pagers, and social posts.
5. 5Route any new external-facing asset through marketing for review before publishing.